By Dru Era
On Friday, Jan. 19th, four brands united to put on an awesome event for the people of Columbus: a night of Hip-Hop greatness called Snow Daze 0.5.
The Cold Collection (TCC), Gods Recognize Gods (GRG), 72 Spectrum and Easy Co. brought over 100-plus people into the Wild Goose Creative. Each artist represented their brand to the highest level and showed the audience what having a good time feels like.
Jazi, an upcoming singer of TCC, graced the stage with an R&B/hip-hop soulful sound that had the crowd in a mellow daze. After her set, a lot of people seemed amazed by the fact that this was her first performance and how she stepped up to the plate and hit it right out the park in front of a packed house. TCC rapper Static Res also represented and showcased to fans why they should take a listen to his latest project Braindead, all while keeping the mellow-hype vibe that the crowd was enjoying throughout the night.
Snow Daze 0.5 also had the founder of Easy Co., Dylan Nelson, in attendance. Nelson had GRG artist Bhad Waiz dressed in his merchandise while he was performing on stage. Bhad Waiz was flaunting Easy Co. and GRG gear while having the crowd chant lyrics from his song “Riot” off of his latest release called Bangers Only.
72 Spectrum rising artist Ananto and Ray Bun carried the torch as well, proving to everyone that it is not not about what you say but how you say it. Their energy was bananas—not in a fruitful way, but more along the lines of that Gwen Stefani song—along with honorable mentions from artist such as Freddy Ponder, Didipark and Ped Paul.
Columbus hip-hop keeps on showing that it is here to stay. Columbus does support each other; Columbus does have talent. Snow Daze is another step in the right direction for the music scene as a whole in Columbus.
I don’t know why everyone agreed to calling it Snow Daze 0.5, but here’s to hoping that there will be a Snow Daze 1.0.